The times had changed, the market demand had changed, and the consumption structure had been upgraded.Under the changeable market environment, opportunities and challenges of the whole house customized industry coexisted.In the face of the new market and new challenges, how to think about the future from a new perspective was thought-provoking.

At present, regardless of whether it was a channel of retail, a channel of participation, or a channel of project, the whole house customized consumption market had already moved from "selling products" to "selling design", "selling quality", "selling service", and "selling culture".Undoubtedly, only enterprises with keen insight into the market could stand out among a group of brands and win the hearts of customers.

Brand upgrading and market strategy

In the household industry, EBERY was one of the best in the current market consumption upgrading wave.

With only sixteen years of brand development history, EBERY had completed the transformation from the wardrobe to the whole room customized to the light luxury customized. Every step could be regarded as a "precise stomp" on the new trend of the industry.

EBERY was introduced from the UK in 2005. At that time, the domestic wardrobe industry was in the early stage of development, and its market prospect was broad. There were many blank areas that needed to be developed.At the same time, the threshold of entering the industry was low, and the competition in products was serious. There was far from a systematic wardrobe system;At the same time, most of the domestic wardrobe factory lacked brand awareness, and their operation and sales mode were first backward.However, EBERY, which had been separated from the British market, had rich market experience and unified brand adjustment. As soon as it entered the domestic market, it rapidly developed at a rate of 70% per year. Soon, it became one of the top ten brands in China's overall wardrobe and the top ten brands made in China.

EBERY's sudden rise to fame in China didn't stop it, but let the brand understand the innate advantage of being faster.In the next few years, while EBERY was expanding rapidly,It always aimed at the market direction.It happened that around 2013, the concept of the whole room customized design was quietly rising in the wardrobe industry. Taking advantage of the trend of the industry, EBERY launched the first all room customized furniture and became the bellwether in the industry to step into the whole room customized field.

Excellent brands were never willing to accept the current situation, and always maintained a high market sensitivity.With the trend of consumption upgrading in recent years, the young consumers of the 80's and 90's gradually became the main consumers. The trend of the household market quickly changed from "selling products" to "selling designs", "selling quality", "selling plans" and so on.At this time, with the design leading the brand development, EBERY once again grasped the new trend of the industry, adjusted the brand development direction and market position in time, and upgraded the brand name: EBERY customized light luxury, and fixed her own position as a high-end customized light luxury brand suitable for 25-35 years old. The image of the relevant brands, such as SI and VI, had been upgraded at the same time, which also indicated that EBERY had stepped into a new peak of development.

Up to now, EBERY had a wide range of customized brands. Its products were sold far away to the United States, Canada, England and dozens of countries and regions, including Europe, America and Africa. There were more than 500 brand exclusive shops all over the country, which were highly praised by many people at home and abroad.

Ingenuity and quality, design and dream for the future

Such a rapid and steady brand upgrading came from the core competition of EBERY's brand, which had always been based on design. Its products not only won many industry awards, but also received dozens of patents and intellectual property rights including invention patents, practical new patents and exterior design patents.

In 2018, the new product released by EBERY, "Tanghanring", had gone through the market test for nearly 4 years, and gained the favor and support of many consumers. It had successively attracted the headlines of Guangdong TV station and Beijing business newspaper, becoming one of the most competitive products under the brand.

▲EBERY had customized a series of products of "Tanghanring"

▲Guangdong TV station reported

With the inspiration of ink and wash painting, the series products of "Tanghanring" fully demonstrated the Chinese traditional art, realizing the perfect collision between the traditional culture and the modern technology. It was like a beautiful picture scroll in front of them, leading customers to walk between the ancient melody and the modern art, and starting a delicate modern poetic life.As the sincerity of EBERY's extravagant customized design, the series products of "Tanghanring" will appear at the China Construction Exhibition (Guangzhou) on July 8, 2019 ~11 and become the star products reported by the major media like Guangdong TV station!

In 2021, the original design products of "Melissa", which had been selected into the "2020-2021 Year Book of fine domestic products" by EBERY, would also be displayed at booth No. 08, No. 2.2, building A, Guangzhou construction exhibition. They would create "dream home" for the guests who came to attend the exhibition. It was believed that it would cause all kinds of media to report again.

▲It was selected into the "2020-2021 Year Book of fine domestic products in China", a series of products of "Melissa" were customized by EBERY

It built its dream with design and conquered the market with products!On the way of growing up, EBERY was also a persistent dreamer!Over the past decade, it had brought her dream home life to hundreds of millions of families in China. It future development was worth looking forward to!